Loose Powder vs. Pressed Powder: Which Should You Choose?

Avon, like many other cosmetics companies, sells loose powder and pressed powder. Which should you choose? Why should a customer buy one over the other? How can I, as an Avon direct salesperson, help my customers to make the best choice? The overall goal of both powders is to absorb oil and help even out one’s skin tone. It sets the makeup and keeps it from rubbing off. The powder one chooses depends on a variety of things like skin type, desired coverage, and what other cosmetic products are worn under the powder. Let’s explore the differences between the two powders.

Loose Powder

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Avon True Color Flawless Loose Powder

Loose powder is often packaged in a jar or tub and must be applied with a brush or puff.  It is too messy to carry around with you in your purse. It is very fine and the coverage is light. Loose powder is a great option for those with oily skin because it doesn’t contain as much oil as pressed powder. On the other hand, people with dry skin often find that loose powder reveals flakes, creases, and wrinkles.

Applying loose powder:

  1. Put some of the powder on the lid
  2. Dip a large brush like a Kabuki brush (or powder puff) into the powder
  3. Tap off the excess
  4. Apply, beginning in the center of your face, then sweep the brush over other areas of your face
  5. Buff the powder in lightly

A great loose powder is the Avon True Color Flawless Loose Powder. It comes in seven shades, from fair to deep and is a super silky, fine textured powder that conceals imperfections and provides a flawless, oil-free matte finish. It provides sheer coverage, concealing imperfections.

Pressed Powder

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Avon True Color Flawless Mattifying Pressed Powder

Pressed powder is packed in a compact case and is semi-solid which makes it easy to carry in a purse. It works well over liquid foundation. Because it is denser than loose powder, it helps to even skin tone and cover blemishes. It tends to have more oil in it than loose powder so it is a great option for people with dry skin. Those with oily skin may find that pressed powder makes them look cakey. This is when makeup sinks into one’s pores or creases, giving the appearance of a caked-on look.

Applying pressed powder:

  1. Swish a small powder brush into the compact
  2. Tap the brush gently
  3. Apply to the parts of your face with the most oil and then see over other areas of your face
  4. Buff the powder in lightly

Choose the Avon True Color Flawless Mattifying Pressed Powder. It comes in 10 skin-matching pigments. It provides sheer to medium coverage to hide perfections with a powder that is bendable and lightweight. It also eliminates shines, leaving you with a natural and soft matte finish.

Whether loose or pressed, both powders come in a universal or translucent shade, which are safe for all skin tones. Find out more about skin tones and foundation in my other blog posts.

Continue to live agelessly,

Avon Rep Raquel, www.youravon.com/raquelhorn