Celebrity endorsements are important. Celebrities are popular and many every day people want to be like them. Due to their popularity, celebrity endorsements are memorable and lead people to believe they are getting quality products. Some celebrities become brand ambassadors. This means that they literally become "the face" of the brand or the company. How [...]

I have erroneously used these words interchangeably. However, they have very different meanings.  Skin tone, also called overtone, refers to the color of your skin on the surface. Are you fair, medium, or deep? (see chart below) Those with very fair skin tones generally have pale or porcelain complexions. Their skin is sensitive to the sun [...]